Overview

No two channels are the same - they each have defined characteristics, traits and audiences. The common misconception is that the same tactics and strategies work for each of them, and that your audience is available on multiple platforms without restrictions. The fact of the matter is that paid media is no longer in a position to be the main driver of your customer acquisition. People no longer take steps to a commitment in the traditional funnel journey; it is much more of an adventure. They will hop from one place to the next. Initially they ignore your brand, but with a compounding awareness and interest, they will eventually start to interact more and more when you show up and add value.

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Paid media plays a significant role in this, but without the additional steps and considerations, there is a HARD ceiling which you will hit and be unable to break through unless you change the way you see paid marketing.

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The Process

Initially, we dive deep into elements such as your historic usage of paid media, your personas, your ideal customer profiles, your competitors, your creatives and finally your objectives.

Once we have identified the landscape and matched our tactics to your audiences, we create an experimentation approach with a creative-first process. Creative is the biggest lever you can pull for paid media and so being able to attract people in feeds is paramount to good results.

We build the formula so you and your customers can win.

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The End

The result is having a highly impactful paid media strategy that nurtures audiences, getting them ready for a commitment. With a Mr-Best style approach to experimentation, the process for delivering performance is managed from end to end for you.

From strategy to creation, management to optimisation and reporting - we have all areas covered.